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Turkish Wine For Germany by Means of an AdWords Campaign

The purpose of this report is to evaluate opportunities we can identify for the online distribution of Turkish bottled wine by means of an appropriate bi-lingual website combined with an AdWords campaign. The client, a large wine distributor, Armenia Email List is located in Turkey proper and eager to find ways to establish its presence within the European Union, with special regard to Germany. They have no previous sales history in this part of the world. BACKGROUND Turkey, along with the former Soviet republics of Georgia and Armenia, was one of the earliest wine producing regions of the world. Modern Turkey is the fourth leading producer of grapes. The country has a number of notable wineries such as Tekel, Sarafin, Doluca and Kavaklidere. Unlike other muslim regions, Turkey lifted the ban on alcohol after the birth of the secular state pioneered by Mustafa Kemal Ataturk after World War 1. Germany has been the prime target country for Turkish guest workers in the past 40-50 years. Nowadays Turkish citizens in Germany make up a population of approximately 2 million people and the number of German residents with origins in Turkey is approximately 2.8 million.

 The important aspect for us is that Germany offers plenty of potential buyers for the Client and there seems to be no need for preliminary Content Network campaigns to establish customer awareness relative to Client's product range and the associated brand names. This fortunate circumstance makes it shorter for us to reach the break even points in connection with initial investment. GENERAL MARKET SITUATION The EU and Turkey are linked by an ambitious Customs Union agreement. Though it does not cover agriculture, various EU Regulations ensure that most types of Turkish wine can enter the EU free of duty, under special tariff preference directives. This translates that the Client does not need to first deliver the products to a Duty Free Zone within the European Union. However, the establishment of one or two depositories for Client's products in Germany seems mandatory so as to shorten delivery time regarding online orders. ONLINE MARKET SITUATION Google organic search brings up turkische-weine.de as the No 1 natural listing for the keyword turkische weine. This simple website links to partyweine.de, a retailer operated from Hamburg, with a modest supply of white and red wines, rose wines, and a few other alcoholic beverages including Yeni and Tekirdaq Raki as well as Efes Beer. The site is equipped with a shopping cart, however, your payment options are restricted to PayPal, Visa and Mastercard. The Party Wine web-shop does not display a Privacy Policy or a Return Policy. Its Delivery Terms, hidden under FAQ, are also way too short. Delivery of the products is typically effected via courier services and the delivery fees need to be added to the total price. If you wish to place your order from outside Germany you have to send an email enquiry to receive email information about their terms and conditions. The Party Wine website is in German and does not offer a Turkish version. Even if most Turkish people in Germany must speak German to some degree this solution leads to losing customers as a consequence of possible difficulties in understanding or simply du

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