Is your stack of summer reading piled by the flip-flops and beach
towels, all set for poolside mornings?
Have you downloaded your e-book for the flight to Aruba? Checked out
some audio books for the family drive to the Grand Canyon?
If you said, "Yes," you're among the 50 percent of book lovers who
change their reading habits over Aruba Email List the summer, according to a survey by a
lifestyle magazine for professional women.
Summer's prime time for readers - and for not-so-much-readers, too.
There's nothing like a good book, a lounge chair and a cold glass of
lemonade (or maybe a margarita?) for soaking up the sun. Books help make
all that waiting at the airport bearable, and they can turn long drives
into an adventure.
Why all this about my favorite warm-weather pastime? Because if you've
been waiting for the right time to market your book, that time has come. Bloggers, book reviewers, newspapers and magazines will soon be publishing their summer reading lists. Radio and TV talk shows will be sharing their favorite new authors. Voracious readers will be chomping at the bit for something delicious and new, and people too busy to read the rest of the year will be primed for some lazy self-indulgence. According to that survey, fiction is the most popular summer reading material. Mystery/thrillers and self-help books tied for second place. Business/money books came in third. While most people still prefer a traditional book (65 percent in this poll), the numbers of e-book readers are climbing. That's good news for those of you offering the option; 25 percent of respondents preferred Kindle to paper, or even to other electronic book readers. If you want to take advantage of the summer reading warm-up and get your book into the mix, here are a few things you should do: Make sure your website's up-to-date and prominently features your newest book.You must have sales copy on the home page - written by a professional, if possible - that quickly tells visitors why they'll love your book. Make sure your "About" section includes interesting and relevant information about you, written in a conversational style, and be sure to include contact information.
been waiting for the right time to market your book, that time has come. Bloggers, book reviewers, newspapers and magazines will soon be publishing their summer reading lists. Radio and TV talk shows will be sharing their favorite new authors. Voracious readers will be chomping at the bit for something delicious and new, and people too busy to read the rest of the year will be primed for some lazy self-indulgence. According to that survey, fiction is the most popular summer reading material. Mystery/thrillers and self-help books tied for second place. Business/money books came in third. While most people still prefer a traditional book (65 percent in this poll), the numbers of e-book readers are climbing. That's good news for those of you offering the option; 25 percent of respondents preferred Kindle to paper, or even to other electronic book readers. If you want to take advantage of the summer reading warm-up and get your book into the mix, here are a few things you should do: Make sure your website's up-to-date and prominently features your newest book.You must have sales copy on the home page - written by a professional, if possible - that quickly tells visitors why they'll love your book. Make sure your "About" section includes interesting and relevant information about you, written in a conversational style, and be sure to include contact information.

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