During my tests of over 5000 ugly yellow signs I have identified 11
profitable reason why real estate agents should be using them to
generate buyer leads for their business. Now more than ever real estate
agents have to think outside the box to be competitive.
1. Low cost. At about $1.98 per sign with stake they are lower than any
other Real Estate Mailing Lead advertising media.
Consider the cost of a newspaper line ad which is between $85 and $100
dollars or weekend home showcase ad $250 to $750, then there is the
homes magazines charging roughly between $300 to $600 or how about
thousands of dollars that are spent on just one direct marketing post
card mail out?
2. Consistent advertising because of low cost.
One of the biggest reasons for any business failure is lack of capital
for consistent marketing. At $1.98 per sign agents can stay consistent
with their lead generation plan.
3. On demand - Quickly and easily generates leads when you want them.
Generating real estate buyer leads when you want them has several
benefits. They help make your real estate lead generation and your
business reliable and predictable.
Too many real estate buyer leads can be overwhelming. Agents often spend
hundreds or even thousands of dollars on a lead generation campaign and
are overwhelmed by the response and are unable to follow up on the
leads resulting in huge losses.
Ugly Yellow Signs will generate loads of calls for you, but if you happen to get overwhelmed and are unable to get back with all the calls, you are only out a few bucks. And of course you only have to put out signs, as you need, to build your lead generation funnel. 4. Consistent message delivered perfectly hundreds of times. Having a well scripted recorded message to use with your signs has such a positive impact on response, because a recorded message is nonthreatening, so prospects are far more likely to call on your sign when there is no threat of an agent on the other side of that call. Plus a recorded message is delivered perfect every time staying consistent. We as agents get bored saying the same message over and over. So sometimes we might change it, or get a little lazy and not deliver it the way we should, every time.
Ugly Yellow Signs will generate loads of calls for you, but if you happen to get overwhelmed and are unable to get back with all the calls, you are only out a few bucks. And of course you only have to put out signs, as you need, to build your lead generation funnel. 4. Consistent message delivered perfectly hundreds of times. Having a well scripted recorded message to use with your signs has such a positive impact on response, because a recorded message is nonthreatening, so prospects are far more likely to call on your sign when there is no threat of an agent on the other side of that call. Plus a recorded message is delivered perfect every time staying consistent. We as agents get bored saying the same message over and over. So sometimes we might change it, or get a little lazy and not deliver it the way we should, every time.
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